The Couture Brand Studio

The Couture Brand Studio is a business model redesign EXPERIENCE for business owners who desire to have a niche-free business that flows with who they are and how their interests, motivations, and focus change. Build a business that fits you perfectly.

less niches, more doing what you want

i WROTE THIS BOOK FOR BUSINESSES WHO AREN’T LIKE OTHER GIRLS. The businesses that want to do whatever they want.

The thing is —- there is a STRATEGY for doing whatever you want. It’s also a strategy that people don’t teach. This book GIVES you that strategy and the Couture Brand Studio helps you implement that strategy INTO your business so you can get results you want WHILE doing more of what you want and less of what you should or what the other businesses are doing.

This consulting agency specializes in helping you create the structures described in the book without having to wait months (or years) to make it happen.

Transform your business in just a few days

What You’ll Have By The End Couture Business Studio

  • How to write them, how they can help you attract the best clients for your business AND make you so confident and clear on who you are and whyyyy 

  • TARGET MARKETS ARE FOR SQUARES — JK — but really targeting your people is much more sustainable long term for people who like to idea hop, and a niche makes them squeamish!  

  • How to market according to your MOOD, ENERGY, AND CURRENT VIBE — A game changer for people so done with constant marketing 

  • Making offers that are here for a good time and not a long time!!!!! Learn how to be a lot more light on your feet in your offerings. 

  • How to build archives and automation that will allow you to spend less time marketing all the time. MORE TIME FOR PLAY! Or whatever. 

Here’s What You’ll Do

I’m not a coach. I’m a consultant and strategist, and my goal is to recreate your business. You will leave this process with not just insight but deliverables that you can add to your business step-by-step over time.

  • Create an experience to attract your newfound people (a new webinar, challenge, live event, digital experience, series)

    Reintroduce yourself to your audience with a new series of posts (welcome sequence, Instagram posts, threads)

  • - Create a limited edition offer to support your new perspective and point-of-view

    - Design a very simple launch for this experience

  • -Develop your unique marketing approach in alignment with your mood and energy

    - Create a marketing calendar for the next 3 months with topics and content types

  • Create an automated experience that aligns with your current era.

  • -Create a manifesto that can live on your website and your social media platform and act as a calling care for your ideal people

this experience is not for everyone, here’s who this offer is the absolute dream fit for

  • You have an established business or a side hustle doing pretty well, but you suspect something is missing, or you aren't enjoying your business because it feels like your whole life.

  • You aren't in desperation mode. You are in maintaining mode and want to go to the next level.

  • You can feel that times are changing, and you want your business to evolve, but you feel stuck in old habits.

  • You want to build a brand that allows you FREEDOM to do what you want without having to niche down.

  • You are automation curious, but most strategies you see gross you out and don't align with your values.

  • You want to do more—in and outside of it—and feel like your business is keeping you stuck.

How does it work? 

You’ll get access to one masterclass every other week for 6 weeks to work on each part of the business redesign process. During these workshops, you’ll work on your content and rebrand live, and in the in-between time, you can sit with what you’ve created, ask questions via voxer, and start implementing.

WOKSHOP #1 - Defining Your People + Writing Your Manifesto

The Work: Manifesto, New Introduction To Your Audience

WORKSHOP #2 - Mood Marketing + Limited Edition Offers

The Work: Develop your new marketing strategy, new limited offer to try

WORKSHOP #3 - Business Archive Design + Implementation

The Work: Creating your FIRST business archive

VOXER SUPPORT WEEK OR 1-ON-1 CALL + FINAL TOUCHES

Get final feedback on your work and ask any questions about it.

Who am I?

 Hi, I’m Shenee Howard! I’m a brand strategist, writer, and author of Run Your Business Like A Fashion House. Not only did I write the book, but I embody the message. I have a brand strategy consultation business, a thriving creator career, a published book, and even an Amazon original audio series. My business has LOTS of space for all that I am and everything I DO. I don’t have to split myself up or turn different parts of myself on and off. I do it all and I help my clients do the same too. I’m also an online business OG and have been doing this since 2011, and I’m STILL HERE, which is a miracle in itself.

Okay, let’s break it down:

IMAGINE THIS: You go into a giant phone booth, have a series of adventures, and come out the other end transformed.*

Think business REDESIGN. EVOLUTION. REVOLUTION.

I want you to leave this experience with the business of your dreams, representing you at EVERY LEVEL.

*highly inspired by Bill and Ted’s Excellent Adventure.

THE LOWDOWN:

  • Get clarity on your ESSENTIAL brand and themes without a niche find the people who will be OBSESSED with who you are, and create a manifesto and intro to your experience that represents that clarity

  • Discover a new limited edition offer (or rebrand a current one) and create a mini-campaign to promote it.

  • Develop a brand strategy inspired by your mood, energy, and captivation style, and develop a three-month client-attracting marketing plan to sell your stuff.

  • Get an outline for an AUTOMATED archive so you can take some time off and know that your business is still going.

THE INVESTMENT IS $997 for the done-with-you edition

Consulting + Implementation

I’m not just a consultant but also a copywriter and brand strategist. During our time together, I’ll act as your co-copywriter and creator, feather-dusting your content and ensuring your new messaging and positioning shine. You get that copy, messaging, and marketing eye and support IN ADDITION to the other aspects of our work together. The goal of this experience is for you to redesign your business to make you WAY happier AND align you with the income you’d like to make this year.

This isn’t COACHING, it’s consulting. To make the MOST out of this experience, you should be ready to dive in and have enough space and resources to implement what we create.