Hot Brand Action
Turn your brand into a fan-worthy sensation. make competition irrelevant and success inevitable
Hot take (but it's lukewarm because it's true):
All business and creative problems are branding problems
A lack of confidence in your business is always about clarity in your purpose and direction.
Nobody following and interacting? The reason why they SHOULD isn't clear.
Is creative work not connecting? You may not be connected to your vision, focus, or aesthetic.
Making no money? It's always about how you sell yourself and what you do. Are you standing out?
Can't figure out what to write? If you don't know what your business is truly about, how could you? Don't like what your designer created for you? You're having trouble communicating your brand vision.
Can't create a product you love? What do you do again? Do you even know?
A personal brand is a solid foundation for everything. When you feel good about how you show up and feel clear about who you are, you can do anything. You can sell anything. You can be anything.
Your brand is kind of like that moment in John Wick when he put on his suit and started kicking ass. It's your suit. Your super bulletproof suit.
Hot Brand Action is a brand accelerator designed to clarify your brand message and aesthetic to become your customer's latest (and greatest) hyperfixation.
HERE’S LIFE HOW YOUR LIFE CHANGES WHEN YOU HAVE A BRAND:
Share Your Stuff with Confidence
Gain crystal clarity on who you are and who you’re trying to attract. No more second-guessing—know precisely how to promote yourself in a way that feels good for you.Build an Audience That Loves Your Unique Approach
Attract an audience that’s all in on your style. Stop worrying about turning people off—you’ll build a following that loves how you do things.Sell More Of ANYTHING you want
Whether selling products, services, or ideas, you’ll learn how to sell more without sacrificing WHO YOU ARE. Your brand will make it easier for people to say “yes.”Attract Opportunities Effortlessly
Start attracting opportunities—collaborations, partnerships, and more—just because people love what you’re doing and want to be a part of it.
Hot Brand Action turns run-of-the-mill businesses into hyperfixations and scroll-stopping spectacles.
By the end of this experience:
Define your brand and position yourself in the market so you become attractive to opportunities and easily make your own.
Have crystal clarity on what your online platform should look like so you won’t feel confused when it comes time to post or share
Learn how to identify and authentically promote yourself to people who will OBSESS and get super excited about your work.
Develop your brand signature, so your work becomes unmissable
Know how to speak clearly about your actions and why people should care.
Develop a brand aesthetic so you can style everything from your website to your Instagram feed or closet.
Talk about yourself and your work in a way that feels easy and super compelling.
Make Yourself The Only Option And Create Fan Girl Level Loyalty
Our world is full of so many options. The big question on everyone's lips when they are getting ready to invest is always the same:
Why you?
Why choose you when a Google search or a simple chat-GPT prompt could answer?
Why pay for what I can get for free or cheap?
Without a brand, you'll struggle to figure out your answer.
You’ll also be:
Constantly fighting the algorithm to get seen and heard
In this constant state of trying to prove yourself — prove you are worth the money, prove you are the one to help
Paying out the ass to get eyeballs on your stuff.
In constant struggle mode
Always stressing out about chat-GPT and your relevance.
People with solid brands are ALWAYS relevant and always in demand, regardless of what's happening.
Nobody should be able to A.I prompt their way to what you provide, how you contribute, and what you do for the world, mkay? Hot Brand Action will ensure that's NEVER a thing you need to worry about.
Hot Brand Action is a brand accelerator.
You’ll transform your brand from the ground up.
HERE’S WHAT YOU’LL BE LEARNING AND CREATING:
HBA Lesson 1 - Origin Stories, Signature Stories, and Themes
What you'll create: Your About Page + Signature Stories For Social Media (10)
Identify your brand's signature stories and get clarity on what your brand is about so you can easily make decisions and easily capture the attention of your adoring audience with your stories.
HBA Lesson 2 - Bat Signal + Battle Cry
What you'll create: Your Brand Manifesto
This is the rallying cry that brings your community together. We’ll define your core values and the message that you stand for—loud and clear.
Implementation Week
HBA Lesson 3 - Client Crush
What you'll create: Your Homepage + Opt-In/Low-Price Teaser
Create a wish list of the people you want to follow you and build a brand that attracts JUST those perfect people.
HBA Lesson 4 - Hooks + Personality
What you'll create: Mini Sales Funnel + Intro or Work With Me Page
Identify your brand hook and personality that will make you stand out from everyone else doing what you do. You’ll use that knowledge to create your own FUN-NEL (ha!), which introduces people to who you are and what you do and inspires them to get a taste of your work.
Implementation Week
HBA Lesson 5 - Aesthetics + Activation
What you'll create: Your Brand Book and Brand Aesthetic
Finally, we’ll tie it all together with a brand book—your visual and messaging guide that ensures your brand is cohesive, recognizable, and ready to activate across all platforms.
This isn’t one of those download, godspeed, and good luck courses
I’m committed to getting you results, so this experience is not your average course experience.
Every other week, you’ll get a short, sweet video lesson (with lots of pop culture references) with a workbook.
During your implementation weeks, you’ll work on your brand pieces (like the homepage, funnels, etc.), you can submit 2 pieces for feedback.
I’ll email you a check-in and a reminder about the work every Monday.
You’ll have the opportunity to submit what you create for feedback and review, including in-line edits and loom if needed. I’ll also create a Q&A podcast for bigger questions so everyone can get feedback and support.
here’s more detail on what you’ll create
This class is called Hot Brand Action, and so the focus is on taking action. This isn't a passive process or a bunch of "good to know" information.
A fresh branded website bio and bonus tiny bios for whenever you are featured in anything!
10 Social Videos or Posts to showcase your work
Signature stories for podcasts, speaking events, or social media
Your branded signature communication style + content (podcast, video, social video, reels, facebook…whatever you want)
A manifesto that showcases who you are and what you're about
Fresh homepage copy that says who you are and why you are quickly complete with a fresh headline that explains you perfectly and calls out your right people.
A new low-cost offer or opt-in that acts as the best welcome mat for your new people
A simple sales funnel for your work
A new Work With Me page
Your brand aesthetic — complete with colors, vibes, and possible fonts to guide the creation of your social media feeds, websites, and even your wardrobe when you show up for new opportunities.
Want a preview?
Here’s a teaser of the first Hot Brand Action lesson! In this video I’m discussing the importance of origin stories!
Who am I?
I'm a brand strategist, writer, and creator. I've spent the last 12 years helping business owners build unique brands and create scroll-stopping content. Hot Brand Action is the culmination of years of experience building my client's brands and making my own. Along with building brands, I used my same brand-building skills to craft a career as myself as a writer and audio show creator. My business has endured for so long because my brand is solid and flows with me through the ups and downs, regardless of my project or creation. My brand is my safe space and helps me have confidence and clarity in everything I do. I approach everything with my brand in mind, making everything easier.
Who This Is For:
Creatives
Creators
Filmmakers
Writers
Artists
Service Providers
Designers
Digital Products
Products
Speakers
Still unsure if this is the right fit for you? Take the quiz!
Here's the deal —
Branding is more than just the technical aspects of building your business or being a creator. Yes, it helps improve your offers and social media and creates promotional opportunities. Yes, it makes most of your business WAY easier.
It goes BEYOND THAT.
Great branding makes you fearless. You show up in your business when your digital presence is on point. You don't have a choice.
People expect more of you, and you want more for yourself.
Great branding is your invitation to play a bigger game.
Are you ready to dive in?
Here's a reminder of everything you're getting:
A fresh branded website bio and bonus tiny bios for whenever you are featured in anything!
10 Social Videos or Posts to showcase your work
Signature stories for podcasts, speaking events, or social media
Your branded signature communication style + content (podcast, video, social video, reels, facebook…whatever you want)
A manifesto that showcases who you are and what you're about
Fresh homepage copy that says who you are and why you are quickly complete with a fresh headline that explains you perfectly and calls out your right people.
A new low-cost offer or opt-in that acts as the best welcome mat for your new people
A simple sales funnel for your work
A new Work With Me page
Your brand aesthetic — complete with colors, vibes, and possible fonts to guide the creation of your social media feeds, websites, and even your wardrobe when you show up for new opportunities.
FAQ
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Because this workshop is going to act as the FOUNDATION for everything you do. So many people spend so much time investing things that will be THE ANSWER instead of investing in things that will help YOU FIND THE ANSWER. Hot Brand Action is about giving you a PROCESS that you can use whenever you get stuck on the big questions that make our business vroom vroom.
For example, who do you work with? What makes your brand special? How do you know what you want once it's time to hire a designer?
You will not always know the answers to these questions (businesses evolve, baby), but after Hot Brand Action, you will be able to easily sit down and answer these questions by yourself without wasting money or time on things that don't matter.
Of course, the biggest benefit is that you will have written all your major copy, picked all your colors and fonts, developed your opt-in, wrote a bunch of new social media posts and recorded a few videos to sell your stuff. No big deal. Did I mention that all of those things will cost you thousands of dollars if you got them somewhere else?
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Hot Brand Action is a workshop which means you will be WORKIN'
I don't know about other classes but if you show up every week ready to work, you WILL leave the class with everything I promised but that's TOTALLY UP TO YOU. As much as I would love to sit in your house and make sure you do everything I want you to do (muahahaha) that isn't realistic. I HAVE worked really really hard to make Hot Brand Action ALL action-oriented stuff. So you know that feeling you get when you take a class without ACTUAL assignments and you are left with that "WAIT, WHAT?" feeling?
That won't happen HBA because it's all project driven.
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That is what this class is ALL ABOUT. It's about helping you create a personal brand. If you knew what it was, you wouldn't be here! I'll be taking you through the SAME process I have taken to build my personal brand from scratch. No worrrriiiiiiessss. We got this!
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In Hot Brand Action you will develop your personal brand style. That means you will know WHAT YOU LIKE and you can clearly articulate it to your web designer. You will have the mad skills to create pinterest graphics and facebook stuff on your own but the POINT is that you will be able to give your site some style with colors and fonts but when the time comes for you to level up and hire a designer, you'll know EXACTLY what you want.
So will you leave with a logo? Maybe! You WILL leave with a good understanding of what you LIKE which is SO important when developing your brand identity.
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That's ok! I am not asking your work to be perfect. I just want you to be clear so that when you do hire a copywriter (if you want one) you can give them something AWESOME to work with. Here is the BIGGEST PROBLEM. People expect copywriters to CREATE their brands for them. This is just not the case. Before any designer or copywriter or anyone else can help you, YOU need to make sure you know what your brand is, who you are messaging and what you need your audience to know and love about you. I've been a copywriter and it is SO DIFFICULT to try to write copy for someone who isn't quite clear yet.
This workshop will help you learn how to write better. I promise that you will write BETTER copy, fo sho.
I am really good at breaking things down so that I am teaching you the absolute basics and building your knowledge up from there.
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In order to get the MOST out of the class, I suggest that you at least have some idea of what you want to do. It will change and evolve but having a clear direction makes the class way more effective. If you just know you want to be an entrepreneur but have NO idea what that looks like at ALL, I would wait and not take Hot Brand Action right now. If you know you might want to do something with "body image" or "project management" we can work with that.
If you don't know if you want to fly kites or fix cars, you aren't quite ready for me yet!
Hot Brand Action is GREAT for biz beginners because you will learn good habits that will allow you to make progress really quickly. While everyone else is trying to figure out what an opt-in is, you'll have dozens of options. While someone else is spending HOURS on their copy, you'll have a fool-proof technique to refer to every time.
AWESOME.
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I have a VERY short attention span so I would never give you any type of work that is going to take a long time. Hot Brand Action is all about taking action and just DOING IT so you’ll do a lot less “thinking” and way more time laying down the groundwork for your brand. Each week’s work can be done in as little as 30 minutes and the calls will clock in at 45 minutes (but I’ll stay on the line as long as you need me). You'll get what you put in the workshop but I promise you won't spend HOURS reading materials or listening to audios.
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That's cool. You don't need one. In fact, HBA has a bunch o' bonuses and extras that will help you get a website.
Have any other questions? Email me at sheneehoward@gmail.com! Let's do it!
“Shenee’s HBA IS phenomenal class for anyone that to build their brand and create products eople will do somersaults to buy. Shenee delivers a simple, yet totally fun formula for crafting your idea, writing ick-free sales copy, and creating an amazing launch plan. The entire day was amazing, but the launch plan portion completely blew me away and was entirely different than any other “launch” course I’ve taken. I highly recommend taking Shenee’s class, whether you are a complete newbie or a seasoned pro who is looking for some radically different ways to launch successful products + programs.”
“The prorgram delivered exactly what it said it would: a complete understanding of my brand, an ability to articulate it, written customer profiles of my target market, clear concise copy with a tagline, and a brand book with all the design elements of my business. Actually, Shenee OVER-delivered.”
“I got everything that I needed from HBA and more. Shenee is a great teacher, and I really enjoyed the class. I honestly wish it would NEVER end. I now have a banging bio that I love, it really says what I want it to say, and it feels very personal. I got clear on my target market, and I have a sales page!”
“Thank you Shenee for getting me more clear on my business than I’ve had in 3 years.”
TESTIMONIALS
“I got an irresitable about page! My #1 business hero came across my about page and reached out to work with me after checking it out. ”
“Shenee is great at helping people get focused on who they are as an entrepreneur, and who they serve. She’s also great at telling it like it is—if something’s not clear or is communicated in a way that doesn’t show value or benefit to a potential customer, she’ll tell you and also help you fix it. She goes way above and beyond with her own level of service and attention—and I also love how transparent she is about her own process. She’s great at helping to sift through brainstormed ideas, and prioritize what will sell now, and is also fantastic at strategizing funnels and campaigns.”
“Before HBA, I knew I wanted a writing business, but I had little idea where to start. I had a few clients under my belt, but no rock-solid niche or focus. One day I wanted one thing, and the next I wanted something else! Hot Brand Action put an end to all my back n’ forth, wishy-washy, brand-less nonsense. Thanks to Shenee’s stupefying marketing smarts and the support, accessibility and kindness of her and all my super HBA mastermind sisters, I was able to whiddle my zillion ideas down to one, concrete business plan. I became mind-blowingly clear on what my business is, who it’s for and why I love it so much. ”
“ You won’t even believe what Shenee can do with a brand in such a short amount of time. I’ve seen her work wonders for not only me, but my clients too. People who have been stuck and stalled out for months go through her approach and are instantly unstuck. It’s amazing. Her process...her brain...prepare to up level. Because that’s what happens when you have Shenee in your corner. ”
“Shenee is the kind of girl you want on your side. She’s smart as a whip, funny, cool, interesting and she GETS IT. She gets you and your writing and she has amazing ideas. She’s the kind of girl who will turn your ideas, your story, your words into pure gold, in five minutes time, with a wink and a smile. And not only is she talented at helping your words rock, she’s a word princess in her own right. Her blog kicks serious booty. It’s interesting and informative and will have you LOL-ing within seconds. You simply can’t go wrong with this girl. ”
“I got everything that I needed from HBA and more. Shenee is a great teacher, and I really enjoyed the class. I honestly wish it would NEVER end. I now have a banging bio that I love, it really says what I want it to say, and it feels very personal. I got clear on my target market, and I have a sales page!”