Why saying SORRY for running your business is BULLSHIT AKA Yep, I might send 2 emails this week
Maybe it is this CRAZY heartbreaking week but I felt the need to stop and talk (rant) about the bullshit of sorry.
I woke up to a newsletter from a friend about a new experience she was creating. I was excited for her but I noticed something at the top of the email. She actually apologized for writing the email before she even started the message. She was sorry for sending another email this week.
I thought about a decision I made yesterday.
I wanted to send an email to my list to tell them I had two spots left in HBA. But I was scared. I wanted to tell them I was sorry for sending them more than one email in a week but I really wanted them to know about the class. I felt like I was being sketchy. I was trying to think about how to word it. It was a huge mess in my head.
And this isn't the first time that is happened. I also have conversations with my friends about it ALL the time. We are all scared.
People always talk about the fickle nature of a subscriber. How they unsubscribe when they get too many emails, feel super sold to or blah blah blah. SO MANY RULES.
But that isn’t the only thing. People don’t like the way others tweet. They don’t like ads. They don’t like this or that. SO many opinions.
I had a 15 minute call a couple of weeks ago with a woman who said “you were trying to make a sale, I didn’t like that.” This was after the call when 10 minutes over and I had been giving her advice on what to write for the next couple of months and mentioned HBA would help her. I apologized.
Business owners are ALWAYS APOLOGIZING.
But now, as I think about it, BULLSHIT.
My good friend Dyana Valentine is always telling us to stop being sorry for the stuff we aren’t really sorry for and I haven’t taken it to heart until now. Because I never thought I was apologizing but I do – all the time. I apologize for sending to emails. Secretly, I apologize for having the price where it is. I apologize for not posting when I “should.” I silently apologize to unsubscribers who don’t like Ryan Gosling or something else I said.
But why? I put SO much work into EVERYTHING I do. I give free brand reviews. I talk on the phone with people all the time because I love helping people and I put a LOT of love and care into my blog posts. I make myself available and I DO CARE. And that woman?
HBA WOULD have helped her.
And Ryan? LOOK AT THIS FACE:
HBA is my proudest achievement. I feel SO much joy when I do the class. So why should I be made to feel guilty about telling people there are 2 spots left? If someone unsubsribes or complains, SO WHAT? They weren’t going to buy from me anyway.
This is my business.
It is MY business and my friend who sent that email, it is her business too. I don’t have a day job. This is how I support myself.
We can't keep apologizing for working.
And YES. We are here to give people amazing value and we should be our most authentic self but why are we trained hate on people who are trying to make a living doing what they love? Why do we expect to get EVERYTHING for free and feel offended when someone actually asks us to help support them?
So, what is my point? Don’t be sorry for doing what you need to do to be a business. Don’t be shamed. Don’t feel guilty. Don’t feel like you have to apologize.
If you are doing what you love, you are doing the world a great service and you DESERVE to get paid.
Don’t let anyone tell you differently.
And YES, SEND THAT EMAIL for that product you have. YOU WORKED YOUR BUTT OFF. The right person will see it and say YES. HELL YES.
But we will never know if we are always afraid to ask!