You Can’t Buy Permission (It’s free!) + A BIG announcement
Well hello, there. HAPPY NOVEMBER! I’m back with lots of news. But first, lets talk about why I left for a bit.
October has been a crazy month for me. I was in a different city every weekend. During my traveling, I was launching my sparkly new service and continuing to build my brand. As a result, I ended up doing a lot more listening than talking this month. I even went to RHHlive where I listened and had epiphany after epiphany.
I listened to Kris Carr when she told us all about caring for our bodies as much as we care for our businesses.
I listened to Danielle when she told me to push — push to the edges where true innovation happens.
I listened to Marie when she talked about creating an even better experience with your business with excellent customer service.
I’ve embraced all of these lessons over the last few days. No more meat for me! My big push to the edge will be revealed very soon and you’ll see the rewards of listening to Marie even sooner!
I’ve also been listening to you. I’ve been reading your emails, visiting your sites and reading your tweets. I’ve been taking it all in and I’ve come to a realization.
You aren’t here to play it small. You want to create something great. Something big. You want to get paid (a lot). You want to rub elbows with Oprah and have tea with Danielle LaPorte. You want to have people throw money at you and sell out every course you create. You want that book deal, that event gig. You want it all.
But why isn’t it happening? You’ve spent the money. Invested in the training, read the books and blog posts.
I realized that so many of you are buying all these products and wasting all this money because you aren’t buying the solution, you are trying to buy permission. You want confidence. You are hoping that someone out there will give you the keys to unlock this bigness. If you stick around guruhere enough, you will get some of the fairy dust on you. You’ll get the stuff you need. The good stuff.
No. As Marie would say, “You have everything you need.”
Here is a little secret: You aren’t gonna get the confidence to embrace your awesomeness from a digital product or e-course. At least, not in the way you need it. You are wasting money by doing that.
I’m not going to pretend to give you a miracle solution but here is what I KNOW:
It’s a lot easier to email Forbes when your site is tight and people like what you do. Those networking events are super useful when you have a bangin’ cocktail line. That call to the book agent will go better if you have a brand they can instantly remember. Oprah is way more likely to return your phone calls if you carry yourself like you are a big deal (because you are). It’s a breeze to sell when you create something people need.
Don’t be paralyzed by the desire to get permission or to “be ready.” Start making moves now.
Invest your time and effort into building a brand that helps give yourself the permission so you don’t need it from anyone else. Create a digital presence that people can’t ignore. Don’t sit around and wait for the world to open up.
But this is easier said than done, isn’t it?
This means stepping away and letting it just be you and your business for a while. Take focused action. Action that isn’t about building fast but building smart and sustainable.
Confidence doesn’t come fast. Why would everything else?
That is EXACTLY what I do here. This is what I am creating with this site. I am here to provide you a unique business building experience that is all about YOU. Your story. Your brand. Your business. I’m all about building smart. You are the boss. Bosses have to be confident. Once you start acting like one, the rest will come.
Another thing I learned from Marie at RHHlive. Behavior first, then the mindsets. We do the work. We run the mile, even if we don’t think we can. We start writing that book every day, even if we don’t think we’ll finish.
Now that I am even MORE clear about what you want, I know how to give you more. With that in mind, I took some hardcore action of my own and made some big changes to my site and business to better accommodate this new relationship between you and your brand.
Remember the Hot Brand Action Challenge? Well now, it’s a lean and mean digital course that delivers straight to your inbox — for free! OH SNAP. You get 1 high-impact, question/action along with a lesson to go with each. There are 5 days in this challenge and I can guarantee that your brand will look very different when you come out on the other side. If you are already on my list and want to get the challenge now, fill out the form and update your profile by checking the box. You’ll get the course too.
Your business will get more action than you’ve had in MONTHS. MONTHS, I tell you.
This is also an introduction to the Weekly Hot Brand Action. Just like the Hot Brand Action Challenge, I will send you an email every week designed to help you take action in your brand and start doing more with your business. Action is the name of the game.
SHAZAM has been going really well but I got a lot of emails from people who weren’t quite ready for the week long event but wanted some high-impact, super focused jamming on their brand. I hear you, my friends. I listened. Boy, did I listen.
Ready for the REALLY BIG announcement? Drumroll please!
Let me introduce you to:
The Lightning Bolt is SHAZAM’s high-impact sidekick for people who just need a focused creative co-direction on a very specific aspect of their brand. This is where that personal work can happen. As you know, I’m your creative co-director. It’s my job to help make sure your brillance is being fully represented and sometimes you just can’t do it alone. With me, you’ll get the work done.
Sucky website? Copy woes? Need a brand cheerleader? Need to get unstuck? Creative social media strategy?
I’m your girl. The options are endless. These sessions are only offered to a few people a month ( SHAZAM is the star, after all) so get in touch if you’d like to be on the list to get one. Want to know more about it?
Want to talk about how we can BEST work together? Schedule your own Lightning SHAZAM session. See how I put those together? Ha! It’s 20 minutes of chatting about you, your business and what you need. I make sure you get 1 Hot Brand Action on every call. Want one of those?
My people will call your people!
( My people isn’t a person, it’s a digital program. Tungle.)