How to talk about what you do (even if you don’t know yet)
First off, I wanted to say THANK YOU to everyone who reads this blog. Honestly, I didn’t know. I am not a anaylitics person and comments aren’t super common on my blog so I had no idea how many of you were actually reading. I actually got the opprotunity to meet 50ish of you this weekend at WDS. I literally went back to my airbnb and cried because I was so taken aback by hearing all of the great stories about what you have learned and what this blog has helped you accomplished. SO MUCH love to you. I do what I do because I am obsessed with my work and I am glad that it’s getting out there.
Ok, back to regularly scheduled programing.
So, I am going to give you my fool-proof trick for introducing yourself to people, EVEN if you don’t have a fancy cocktail line yet. Take some notes, my friend.
As we know, that dreaded question: “What do you do?” is difficult when you don’t have clarity about it yet ( oh, there is a class for that, yo). We don’t always have the luxury of being clear when we meet new people and we can’t always wait for it either. Sometimes we just gotta get out there and find it.
This little method is SO easy that you won’ t even believe it.
Ask them what THEY do first.
So, for example: you are at a networking event with other small businesses and you meet Jane. Jane says she owns a house cleaning service for residential buildings.
Let’s pretend you work with women who are going through big transitions in their lives. ( A litle vague but we aren’t crystal clear yet, right?)
Once she tells you what she does, you use that information to introduce yourself. Instead of telling her what you do, you’ll show her.
Example of what you could say:
“Ok, say that your business is going really well but you are REALLY ready to make the transition to big office complexes. I would help you first get your mindset right for this big leap AND give you the tools and resources you need to get there.
BOOM. Jane totally gets that! It’s about HER, after all!
Jane will be so freakin’ impressed that she will ask to learn more and a conversation that might have been open and shut becomes a potential sale. That’s networking.
Why this works:
People LOVE to talk about themselves and if you let them go first, you’ll be able to use what other info they get as material for your introduction.
Not only are you telling them what you do but you are also giving them information about how you can help them. This is ALSO a great tool for getting clarity. 10 minute conversations with people are a great way to truly KNOW what your people need and why. Follow up by asking questions about what they do.
You are also giving yourself the opportunity to work beyond the typical cocktail line and really talk about what you do in a more meaningful way. It’s all about service.
Try to go to network events where you KNOW you will meet potential clients. That makes this method even MORE effective.
Try it with me for practice:
Hi. I’m Shenee and I am a brand engagement expert. I help entrepreneurs build unforgettable brands online through classes and 1-on-1 work.
Now, what do you do? How could you help me?
And don’t forget, I released my first e-book. Check it out here.