What Is a Sales Funnel, Yo?
April 22, 2015
I’ve realized that while lots of people talk about sales funnels, no one actually knows what they are or how to start making one happen. So I thought I would take this week and go back to the basics. Basically a sales funnel (I like to call it the “Sell Your Stuff Strategy”) is the journey people take from landing on your site (or somewhere else) and buying the...
How to Build a Business That Lets You Have a Life
April 20, 2015
THIS WEEK! Something a little different! It is pretty awesome that Rachel Cook asked me to write for the Business That Loves You Back Tour because I am in the middle of an experience that is all of what this is about. I am currently traveling around California. In fact, I am writing this post while sitting outside in the Malibu Mountains surrounded by dogs, chickens, and pigeons....
Copy + Erotica: All About the Details
April 15, 2015
Erotica.Yes, you are still reading a brand strategy newsletter.My friend Melissa and I are huge erotica/smut readers and we when we talk about the effectiveness and non-effectiveness of a book, we talk about the details.Boring erotica books deal in broad strokes (hahahaha, but really). No details. He did that, she did that. We cuddled, blah blah blah…..Fun erotica books give the details. What happened? When did it happen? How did...
List Size Isn’t Important But This Is
April 8, 2015
This month I am focusing on the nuts and bolts of selling. I realized the other day that most people don’t actually know how to sell things. They just go through the motions and do the things you “should” do and hope that magically someone will hit the buy button.You know what I am talking about, right?Send the newsletters.Write the blog posts.Do the webinar.YES. These actions contribute to sales, but...
Why Should People Pay You to Do Anything?
April 1, 2015
Why should people pay you to do anything? HARSH. I know. But truly, why should people pay you? The business industry is warped by this idea of the “dream.” Everyone is in pursuit of this business thing and trying to make it happen, and that is totally valid. Everyone is deserving of living a life they really love, yo. BUT! Many people spend WAY too much time focusing on...
What Will It Take For You To Make Six Or Seven Figures?
March 25, 2015
I am not a 6 figure business by design. In fact, I don’t even care about that stuff. I’ve always been motivated by the things that I need as they come up. The only reason why I am even making the money I am making is because my dog, Alfred. Otherwise, I’d most likely be making way less than I do now. During that first week of Alfred ownership, I...
Wasted Time, High School (Business World) And Other Lessons Learned After Snacks
March 18, 2015
Lately, I’ve noticed that I have this tendency to eat something really good and then write something smart on Facebook. Most of you are not Facebook friends with me so you don’t read my post nom wisdom (?!) SO I figured that this week’s newsletter theme is: STUFF SHENEE SAYS ABOUT BUSINESS AFTER SHE EATS A DELICIOUS SNACK Let’s do this: Something I said on Facebook after eating a...
How to Survive a Newsletter Purge + How to Grow Your List!
March 11, 2015
THE PURGE Clean out your list. Unsubscribe. Unfollow. Ignore forever. That is the advice I give my clients when it comes time to focus and start working on their businesses. This isn’t just advice for business owners either. Lately everyone has realized that email isn’t all it’s cracked up to be and more and more people have decided to stop reading so many freakin’ emails. If you are a...
5 Ways Your Business Can Become Memorable
January 28, 2015
Last week I talked about how some of the “big names” market and brand themselves and now I am turning my attention over to you. How will you be memorable in 2015? 3 years ago I wrote a post about Seth Godin’s purple cow theory and how I thought it was bullshit. I still believe that. People spend way too much time trying to figure out how to make...
The brand chemistry of some of your favorite businesses
January 21, 2015
Over the last few weeks I’ve been talking a LOT about Brand Chemistry in a lot of different places but this week I am going to really break it down and show you how brand chemistry translates for businesses in the real world and how branding helps grow these businesses into the powerhouses they are today. Before we get started, I’ll be talking a lot about The Brand Chemistry...