how to write newsletters your list will open
October 29, 2014
Wait, before we jump in. Are you sending your audience newsletters? Because you really should! In a world when in every single moment you could be looking up Lego Movie reaction gifs and photos of cats stealing beds from dogs (hahaha), getting people’s attention is really hard work. And despite what you think, most people won’t remember something you told them yesterday…let alone a month ago. Let me repeat:...
Social Media For Sales (Screw Likes)
October 22, 2014
Ever notice that some people just seem to rock at social media? Their posts are great, the engagement is through the roof and people just seem to… love them? And at the same time, you are struggling just to get someone to read something… ANYTHING from your facebook page? I feel you soul brother/sister. We are legion in this feeling. Here is the thing about social media: Social media...
QFC | Why do you want to make a change?
October 17, 2014
This is my new Questions For Clarity column. Every week I’ll give you 1 question that will help you get more clarity in your business right now. Exciting, right? This is the first one. Why do you want to make a change? A lot of the times we become OBSESSED with the idea of changing everything in our business. We are always moving forward and a LOT of the times,...
You don’t have to be a b2b business to make money
October 15, 2014
The other day I was SUPER excited to work with a service provider who did EXACTLY what I needed at the time. I went to the website, super excited to work the person and was shocked to find out that she didn’t do it anymore. I reached out to her BEGGING for her services. I NEED YOU! WHY DID YOU STOP?! “Honestly, it was too hard so I am...
5 Questions That Will Make Your Copy Awesome + A FREE sales copy critique
October 8, 2014
Essentially a sales copy is an invitation. You are inviting someone to trust you to help them with a problem. While features and benefits are REALLY important, in order to truly have a great sales page, you need one thing. A story. When I am brainstorming on a story, I am always trying to figure out my way “in” to the topic. This is the story. The thing that...
how to not be a hater AKA she looks like a barbie AND makes six figures?!
October 1, 2014
Note: This is a top secret preview to my NEW newsletter, What The Biz, which you can learn more about here. The WTB crew got sent this lovely missive over the weekend. Enjoy! I often get triggered by other people’s bigness. I wish I was a super big person but sometimes, I’m just not. Sometimes, I just look at what someone else has and just want it. Sometimes, I look...
How to Create Products You AND Your Clients Love
September 24, 2014
Digital product creation is kind of a funny thing. It represents the DREAM, right? It’s the holy grail. So everyone wants to make a digital product but very few actually result in sales. Why is that? And here is the ultimate question: Why create a product? What is it for and why? In this week’s video post I am answering all of those questions and more. You’ll learn: • the...
My Ass Won’t Fit In That Boat AKA How to Do The Things You Are TOO Afraid to Do
September 10, 2014
I hate when people say “and you can do it too.” Have you ever wanted to do something really, really bad but it felt impossible? This is how I felt about rowing. Rowing was this thing for small, petite long limbed people and not for me. I had been thinking about doing it for a long time and was always met with the “you can do it too. It’s no...
get a sneak peek
September 3, 2014
Picture this: On Mondays YOU start off with HOMEWORK. You have a document full of goals and targets for the next 3 months. Each week YOUR document is updated and your are given something to do that week that will help get you closer to those big goals. It’s a weekly accountability check and a guarantee that YOU will always have someone who is thinking about their business. You always...
working 1-on-1 isn’t always a good thing for your business + how to become a jedi master
August 13, 2014
So, at some point (maybe this just happened), you realized that you can’t keep doing the things you are doing. I know that moment. You drank the small biz kool-aid but you don’t have much to show for it besides a few more facebook fans and a blog that no one reads. BOY HAVE I BEEN THERE. So once you came to this realization, you most likely decided that it’s...