Behind-the-scenes of my rebrand + making your website more “you”
December 17, 2014
So I’ve been talking about Brand Chemistry a lot lately. If you haven’t heard about it, take the quiz over here. Essentially, I created the brand chemistry types as a way to help my clients get clarity when focusing on their brands. When you know your brand chemistry, you suddenly have a clear roadmap when figuring out how to create the type of business you want. I think...
Start Your Business in 3 Easy Steps + BIG ANNOUNCEMENT
December 10, 2014
I know a lot of you reading this blog have businesses. You are running them, making sales and doing big things. I also know that a lot more people are reading this and preparing to add it to the “collection.” You know what the collection is, right? It’s your mental rolodex of information that you aren’t using now but will when one of the following happens: • when...
How to Craft a “Cool Girl (or Guy)” Brand
November 25, 2014
Cool. Is My Brand Cool Enough? I have started this blog post a million times. This is what people complain about the most. What I am doing isn’t INTERESTING enough What I am doing isn’t FUN. I feel like my stuff is boring Branding is a funny thing because people often times think that: branding = being cool but really, Branding = being yourself So, back to your original...
Why You Launched to Crickets
November 19, 2014
Man, do I know how this feels. You put something out there. A blog post, a new offer, a sparkly new product and nada. Nothing. You might as well have been talking to a big empty room. Let me just start off by saying that business is by no means an exact science. In fact, as I’ve mentioned many times before: What worked before might not work now and...
Does Your Domain Name Really Matter?
November 14, 2014
So I get a lot of questions to my inbox each week but I would say that the #1 question I always get goes a little something like this: Hi Shenee! AH! I want to start my business but I’ve been stuck on my domain name. I don’t want to pick the wrong thing but I am not sure what to do. Should I use my name? Should I use...
4 Ways to Avoid Stalling Out In Business
November 12, 2014
So, over 50% of you guys tested as a Thoughtleaders which means that the majority of you have a problem with momentum. This is particularly tough because business success is all about momentum. Business is all about trying something, seeing how it works and moving forward until you get a desired result. (Tweet this) This is TOUGH for thoughtleaders (lifestyle brands struggle with this sometimes too) because of the...
When Someone Else Has Your Brilliant Idea
November 6, 2014
So you had this idea. This brilliant all-consuming amazing idea that you have spent SO MUCH TIME ON. You have slaved away on it. You just know that this is going to be THE THING to change everything. After one particularly fruitful hour of planning, you float over to Facebook to see what else is going on in a forum you really love. That is when you see it. That...
how to write newsletters your list will open
October 29, 2014
Wait, before we jump in. Are you sending your audience newsletters? Because you really should! In a world when in every single moment you could be looking up Lego Movie reaction gifs and photos of cats stealing beds from dogs (hahaha), getting people’s attention is really hard work. And despite what you think, most people won’t remember something you told them yesterday…let alone a month ago. Let me repeat:...
Social Media For Sales (Screw Likes)
October 22, 2014
Ever notice that some people just seem to rock at social media? Their posts are great, the engagement is through the roof and people just seem to… love them? And at the same time, you are struggling just to get someone to read something… ANYTHING from your facebook page? I feel you soul brother/sister. We are legion in this feeling. Here is the thing about social media: Social media...
QFC | Why do you want to make a change?
October 17, 2014
This is my new Questions For Clarity column. Every week I’ll give you 1 question that will help you get more clarity in your business right now. Exciting, right? This is the first one. Why do you want to make a change? A lot of the times we become OBSESSED with the idea of changing everything in our business. We are always moving forward and a LOT of the times,...