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Your Story

Read this before you hire another coach or buy another product

July 23, 2014

So, most likely you have read copy this week that promised to be an investment. Perhaps there was a guarantee. Some success stories. A promise. You probably ignored that word and focused on the more “important” part: The price. I get it. I totally do. I was like that too. I didn’t care if it was an “investment.” My first thought was always, “How much am I actually spending?” But...

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why you should cancel your next launch and what to do instead

July 16, 2014

  I am a product of the launch culture. Over the last 3 years I have launched over 20 times. I launched all the time. Launch. Launch. Launch. The idea of a launch is very romantic, isn’t it? “If I do this and this and this I’ll end up with six figures at the end.” “If I only do ______, it will all be worth it.” So we stress ourselves...

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The Perfectionist Dilemma: Why trying to be “perfect” will make you poor

July 9, 2014

Let’s talk about my dating life for a minute.   You don’t want to be my wingman. When I am out, my friends will try to run wingman for me and it does not turn out well.   Friend: How about that one? Me: Gah, look at his sweater. What is WITH THAT SWEATER?   Friend: Him? Me: He looks like he has the clap.   Friend: That guy was...

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A nightmare client changed my whole business

July 6, 2014

  This story is part of a movement – the Busting The Overnight Success Myth: Community Blog Tour, where 21 ladies who have made their dream business a reality (in a variety of different niches) share what it really took for us to make this happen. Including the not so pretty stuff. When Allison Braun (The Business Joyologist) shared her vision for this blog tour with me, I knew I wanted to be...

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5 Things To Stop Doing In Your Business Today

July 2, 2014

Being in business is not just about launching and selling and creating blog posts. It’s what you do, day-to-day that really sets your business up for success, yo. I call these good business habits. The best way to start doing good in business? Eliminate your bad business habits. Bad business habits are those things we do everyday that make us feel like sh*t but we do them anyway. The things...

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Nobody cares about your struggles

June 24, 2014

  I was talking to a friend about an offer that wasn’t selling that well. She was understandably frustrated and feeling off-kilter about the whole thing after investing in a 20k mastermind and an expensive coach. I wanted to help her out so I asked her one of my typical questions: “So, why should people buy it? Why do people need it?” “What?” She said. “Like, why should people buy...

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How to Become A Guru

June 19, 2014

When I was in middle school, I did everything I could to be like one the “popular kids.” I made my parents buy specific shoes. I started saying th most awful things. I was miserable. A mess. My parents were worried. All of my Shenee-ness had dissolved into a pool of “trying” to be like everyone else. It also didn’t work. I bold the word trying because I SUCKED at...

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It’s Not You, It’s Your Offer (Marketing is not a savior)

June 12, 2014


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How to Actually Make Money (Step-by-step)

June 5, 2014

A huge chunk of the people who decide to start a profitable business will never actually do it. See, as marketers and business strategists, we have done a really good job of selling the dream. Beaches. Margaritas. Trips around the world. A life without pants. Well, actually the last part is true. I am not wearing pants right now. But anywho… The dream attracts a lot of people but I...

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I thought I wanted to be the next (big name here) but I was wrong

May 28, 2014

  It’s easy to see someone out there, doing their thing and decide you want EXACTLY what they have and model them. Don’t feel bad if you feel like this is something you are doing or have done before. It happens to everyone. In fact, in art education, teachers often ask their students to first COPY the work of someone they love and then start to develop their own style....

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