5 Tips For Finding Business Friends
May 27, 2015
Oh, before I get started with this week’s blog post, I have something exciting to share! I am doing my very FIRST Instagram challenge! I am super nervous about it because I am in no way an Instagram expert, but I wanna give it do something different and I have something REALLY FUN planned.It’s called the This Is Why I’m Hot Challenge, and it is designed to help you feel good...
The Crowd Doesn’t Always Know Best
May 20, 2015
In the digital space, I am known for being an entrepreneur type person but in my family I am known for one thing and one thing only. I have a gift for finding short lines. I’ve always been this way, and that is because I hate standing in lines more than anything. Anyways, just the other day, I was at Belk’s buying a new dress for my sister’s...
Bummed That Your Life Isn’t Pinterest Perfect or Instagram Ready?
May 13, 2015
I’ve been spending some time on Pinterest lately because I’ve felt the pull to serve more boutique brands and lifestyle brands which tend to spend a lot of time on Pinterest testing out some new strategies for attracting more bloggers and makers into my orbit because I love them and want to work with more. THANK YOU UNIVERSE, MORE PLEASE! (That is how you do that right? Life coaches?...
10 Things Internet Marketers Don’t Want You to Know
May 6, 2015
Follow my blog with Bloglovin Sooooooo business sucks, right? So many clients are stressed, stuck in comparison and just feel like shit about themselves because even though business is something you have to be in for the long haul. If you go to a typical business site, you’ll see a woman sipping Pina Coladas and eating avocados while doing yoga and talking about how it all happened in just...
How to Create Your Own Day-Long Business Retreat
April 29, 2015
On January 2nd of this year, I booked a hotel and locked myself in with room service, fluffy robes, Law & Order episodes and business plans for 2015. The time has come for me to do another one of my signature business retreats! YAY! This time I figured I would share how I designed mine so you can do your own. You can do this for your quarterly...
What Is a Sales Funnel, Yo?
April 22, 2015
I’ve realized that while lots of people talk about sales funnels, no one actually knows what they are or how to start making one happen. So I thought I would take this week and go back to the basics. Basically a sales funnel (I like to call it the “Sell Your Stuff Strategy”) is the journey people take from landing on your site (or somewhere else) and buying the...
How to Build a Business That Lets You Have a Life
April 20, 2015
THIS WEEK! Something a little different! It is pretty awesome that Rachel Cook asked me to write for the Business That Loves You Back Tour because I am in the middle of an experience that is all of what this is about. I am currently traveling around California. In fact, I am writing this post while sitting outside in the Malibu Mountains surrounded by dogs, chickens, and pigeons....
Copy + Erotica: All About the Details
April 15, 2015
Erotica.Yes, you are still reading a brand strategy newsletter.My friend Melissa and I are huge erotica/smut readers and we when we talk about the effectiveness and non-effectiveness of a book, we talk about the details.Boring erotica books deal in broad strokes (hahahaha, but really). No details. He did that, she did that. We cuddled, blah blah blah…..Fun erotica books give the details. What happened? When did it happen? How did...
List Size Isn’t Important But This Is
April 8, 2015
This month I am focusing on the nuts and bolts of selling. I realized the other day that most people don’t actually know how to sell things. They just go through the motions and do the things you “should” do and hope that magically someone will hit the buy button.You know what I am talking about, right?Send the newsletters.Write the blog posts.Do the webinar.YES. These actions contribute to sales, but...
Why Should People Pay You to Do Anything?
April 1, 2015
Why should people pay you to do anything? HARSH. I know. But truly, why should people pay you? The business industry is warped by this idea of the “dream.” Everyone is in pursuit of this business thing and trying to make it happen, and that is totally valid. Everyone is deserving of living a life they really love, yo. BUT! Many people spend WAY too much time focusing on...