Become a trusted curator for your core audience
This post is a part of Brand Year! A month-long branding adventure. Wee!
Become a trusted curator for your core audience.
This is a great way to build your social network. I try to share really cool on-brand links as much as I can. For me, on-brand means: fun, useful, quick, cool. Anything that falls under that category gets shared. I’ve gotten lots of tweets thanking me for sharing cool stuff and I always thank others for their awesome curating skills. It’s a fantastic brand building tool.
I always follow people who share cool things more closely than others. It’s natural that we would gravitate to people are the MOST helpful to us.
In order to become even better at this during the new year, I cleaned out my google reader and got feedly. I am in LOVE. The interface is a dream and I am way more excited to read and share now that I have it. My blog posts work way better in the interface than my own. haha. Something to think about. It’s like reading a brand magazine.
I am HORRIBLE at reading blogs (there are just TOO many, thanks for taking the time to read mine) but feedly makes it way easier.
-Don’t read/follow everyone. Just the people who consistently share awesome stuff.
-Make a habit of sharing 1 cool on-brand thing a day. No more, no less. Find another cool thing? Save it for the next day. Get good at that? Bump it up to two!
- Be ruthless! If someone is consistently not doing it for you, get rid of them. Don’t read it anymore.
- Sign up for Feedly. Follow Hey Shenee (of course) and 4 of your other favorite blogs.
- Share something from the archives of one of these blogs today. Something you know your audience will love.
That’s it! See you next week. What are your favorite blogs?
As always, I would LOVE if you shared this brand challenge. In fact, if you hadn’t noticed on the site, the more you share, the closer you get to your own free Lightning Bolt Session. FREE! Woo.