6 Ways to Love The List You Have Now
Why is there so much out there about growing your list and nothing about loving it?
If someone has already said “yes” to you, what is the next step?
Let me pause for a second to give you my opinion on lists.
I have always believed that having an engaged list is ALWAYS better than having a huge list. Think of all the lists you are on for people you will probably never buy from. A big list does not always equal more sales. Think about the people you DO buy from.
I imagine it is someone you really like and respect, right?
That is why it is so important to be good to the list/followers/likes you already have.
Here are some ways to love your list right now.
Give them a behind-the-scenes look
Show people what you are working on. Sarah J Bray is amazing at this. During the launch of Tour De Bliss, we were taken on the journey with her from idea to launch and the aftermath too. I felt like I was a part of the experience and that she truly cared about what she shared. It also made me value the product much more because I understood what went into creating it.
Mini-action: Working on something cool? Share it!
Give them somewhere to hang out
If people like you, they will probably like each other too. Make sure you create some type of forum for them to see each other, interact and exchange ideas about what they are working on. This is something I will be doing in my business too. It is SO awesome to see the women in HBA instantly meet and connect and I wonder what would happen if all of my favorite people knew each other.
Mini-action: Ask questions on your facebook page as a way to bring some of the lurkers out to play.
Offer to answer their questions
Most businesses have people who will be able to afford their stuff and people who won’t. You don’t want to JUST be available to the people who can afford you. Create experiences that allow people to ask you questions that wouldn’t normally get the chance. This fosters goodwill and most likely, they will spread the word about your awesomeness.
Mini-action: Create a weekly Q&A day. It doesn’t have to be a video format either. You can answer questions on facebook, on twitter or on your blog too.
Ask them what they think
Don’t just talk at your list, talk TO them. This is a great way to get an accurate gauge of the experience on their end. You will probably get some interesting insights that you wouldn’t have gotten before.
Create/Curate content just for them
I curate a special mini-magazine for the people on my list. It’s called Brand Notes and I always enjoy doing it. That is the biggest part of it. Make sure that you ENJOY curating before you decide you want to make it a part of your business. If you don’t, it will most likely feel like a chore. I also love to share stuff outside of the self-development world as much as I can. All of my favorite newsletters do something similar. I love seeing what other folks are inspired by and I think that curating is a great way to help people get to know you.
Mini-action: Create a round-up of your favorite things and share it JUST with your list.
I hate when people are around and they just go away. You don’t know the how or why. They just vanish and come back like nothing ever happened. I totally believe that you shouldn’t have a public breakdown but I also believe in being respectful to people. Sure, you don’t have to tell everyone the details of what happened but at least acknowledge when things are not business as usual right now. I have been blocked for a week and instead of pretending I wasn’t, I was totally honest about it and I feel way better for it.
Integrity is SO important. Even in the online world.