I was face down on the dirty carpet in front of a big beautiful door on the phone with my mom on the other line.
I had just drank a whole bottle of something and handle of something else and I thought it was the end.
“Mom, this is it.” I told her, mumbling because I was face down on the carpet. “I am going to die.”
My mom was not amused.
“Shenee, where are you?”
“I drank something and I drank something else and THE CARPET. Jake Gylenhaal is here.”
“Shenee, you aren’t going to die.”
And that is when I threw up. On everything.
Spoiler alert: I didn’t die.
And Jake Gylenhaal was not actually there.
So why did I tell you this story of my drunk phone call to my mom? Well, because it’s a reminder of what we ALL need to do this time of the year.
Time to create a “NEVER THE HELL AGAIN” list.
Most likely you have done some things this year that have had less than desirable results.
You’ve said yes to the type of client you had NO BUSINESS saying yes to.
You picked a fight when you should have just kept your mouth shut.
You bought something you never should have bought
And in your mind you were probably thinking the same thing I was throwing up on my glittery chuck taylors.
And in honor of those never again moments I want you to make a list of moments that happened this year that you NEVER want to happen again so that you can start 2014 on the right foot and make sure you have less never again and more “MORE OF THAT”, please.
What types of clients do you NEVER want to work with again?
What decisions do you want to make sure NEVER happen next year?
If you are brave enough, share one of your “NEVER THE HELL AGAIN” list items in the comment box.
This is actually the kick off for the “IT’S ON” challenge, a 5 day business refresh for the new year!
And the holidays = a time when lots of money gets spent.
In fact, I just got my secret santa assignment and will be shopping for him/her soon. (YES I am not giving out hints. THERE ARE SPIES EVERYWHERE.)
Before I give you my 12 ways, let’s talk about ALL the ways you can get $1000.
10 people for $100.
1 person for $1000
2 people for $500
4 people for $250 (that is one person a week)
You get the point! There are SO MANY ways to make this happen.
And here is another thing you NEED TO HAVE in order to make that money. You have to BELIEVE that you can make it, yo. Don’t read these and be like ‘OK WHATEVS, SHENEE.” Be like: YAS. I can make an extra $1000. In fact, I KNOW I can.
Making money is simple (but it isn’t easy).
You just need to create something that people KNOW they want.
This is the key. You can be the shiz.com but if people don’t KNOW they need what you have from you specifically. You getz no sales yo.
So before we dig in (YES I will finally give you the ideas after this), remember that sales happen ONLY when the above condition is met and your goal as a business owner is to make sure people get IT and get you.
This might mean changing your sales copy, it might be making sure you are talking to the right people…..figure out where the holes are and PLUG em’ and once you do, I promise these will work.
Other essential ingredients to making $1000 this month:
Consistency — It is the LEAST sexy but most important way to make sure people actually buy your stuff. Fun fact: most of the times it takes a LOT for people to actually buy something from you. They have to see you around a lot. You have to help them a lot.
Reputation /Social Proof — Don’t get me wrong. You do NOT have to be Marie Forleo. You just have to be able to show that you know your stuff. No one just buys things for the hell of it.
Engagement — Consistency and engagement makeout a LOT because they are PARTNERS. Engaging your audience and making sure they are right in alignment with what you are talking about is OH SO IMPORTANT.
So before you read the list, think of 5 ways you can make your stuff easier to sell!
So, I proudly present 12 ways to make $1000 for the holidays, yo.
1. Do a webinar that is new year themed! Charge $10 and sign up 100 people or sign up $25 and get 40 people to show up . Make sure that the webinar solves a VERY SPECIFIC PROBLEM so that it’s an easy YES.
2. Create a limited edition offer that solves a problem that is seasonal OR something you don’t usually talk about.
3. Turn one of your post popular posts into a digital product by adding video or creating audios. In fact, create a few of them! Again, make sure it’s specific and CLEAR. (Even soft benefits need clarity.)
4. Email your favorite former client and offer them something NEW. It will make them feel super special and AWESOME and you’ll get to work with someone you like. WIN/WIN.
5. Do a HUGE sales push on one of your existing products or services. Re-do the sales page. Do a free call. THE WORKS. REALLY launch it. Think about other angles. New benefits.
6. Create a one-time offering in which you do EVERYTHING for one lucky person. (For example: don’t just do the weight loss coaching, create custom menus! cook the food!) TOTAL V.I.P. A good way to think about this is: what do you TELL them to do that you could potentially do for them? That is a great way to start.
7. Create a ALL NEW product thing! Sell that shiz!
8. Create a DETAILED case study for one of your former clients and share it EVERYWHERE. Cap it off with a special discount offer for one of your things.
9. Do a teleseminar PACKED with awesome people, have it available for 24 hours and then sell it with some awesome extras (worksheets, a swag bag…).
10. Think up an awesome JV idea to propose to someone AWESOME and split the profits.
11. Do a group workshop teaching something you do with your individual clients.
12. Write a simple e-book and use a facebook ad to sell it.
So which ones are you gonna try? Let me know in the comments!
This week I have something very special for ya! A bonus workshop that will give you a little taste of what what I do and also give you some invaluable knowledge about what is blocking you from making the sales you have always wanted.
During this quick audio will explaining WHY people don’t buy your stuff even though it beta tested well, people say they like and at some point someone even said they would buy it.
Oh, the frustration!
So get out a pen and paper (or open a fresh doc), turn off all the distractions (and close all those tabs) and let’s dig in and I’ll give you a little mini-education on money making.
This is just part 1 of this audio and I’ll be covering:
Why all those forums you are a part of might not actually be helping you grow your business like you thought (infn fact they might be hurting you! Eeek!)
The 1 thing you need to know before you start srt work on ANY sales page (or sell anything, period)
The secret weapon I use for my business to make sure that everything I create actually sells — and it is FREE.
Remember that next week my 3 month moneymaking mastermind CA-CHING is coming next week.
As I mentioned in the workshop, making sure that you have the RIGHT people seeing your offering is ESSENTIAL to finding your perfect people for your offering. The first workshop is going to be Client Mindreading which is all about getting SUPER clear about that person you are looking for so it’s WAY easier to find them when you need to!
Hello PARTY PEOPLE! I am trying something NEW this week. Doing a little ADVICE-type show and I NEED your help. I am going to be answering all your questions about business, life and all that comes with trying to do the work you love.
Let me be clear, yo. I am ANSWERING all of the questions you are AFRAID TO ASK, NERVOUS TO TALK ABOUT or feel stupid for asking.
Leave a message here with your location and the type of business you run (unless you DO want to say who you are and what you do, then HAVE AT IT. FREE PUBLICITY) and I’ll try to answer your question on the show.
It will be RECORDED (like a podcast) and you can pick it up HERE soon!
Here is how it works! Click the link below and leave a voice message via this lovely interface OR if you don’t have a microphone (it can just be an internal mic on your phone)
How to SUBMIT!
1. Keep it SHORT and sweet! Under 3 minutes!
2. Don’t feel like you have a question but just need to talk something out and give feedback? Just start talkin’ and I’ll try to work it out (under 3 minutes)
So, before I get started, a little background. I decided to make my mayo. It’s a deciptively simple recipe that is actually difficult (at least for me) to execute. Eggs. Olive oil. Lemon Juice. But SO MUCH can go wrong.
Here is the story of my epic battle with creating homemade mayo for the very first time…see if any of this looks familiar, yo
The typical business journey as told through my EPIC battle with homemade mayo. Enjoy.
1. You feel excited! OH THE POSSIBILITIES!
OMGISH. I am going to make MAYO. MY OWN MAYO. Oh the possibilities. I can put it on THINGS. This will be fantastic. I will go BUY the things for the mayo.
2. You feel a little overwhelmed.
Yikes. There are a lot of mayo recipes out there. WHICH ONE? WHICH ONE DO I PICK? Someone tell me which mayo I should pick!
3. You commit to something.
Ok, I have found the recipe. I am MAKING THE mayo. This is going to be the most incredible awesomeness in the world. Eeek. So ready! So ready to make the wonderful mayo.
4. You finally start!
OH yes! MAYO making. Look at me. I am Julia f-ing Child! I am gonna make the SHIZ out of this mayo.
5. Things start to go wrong and it’s not as glamorous as you thought.
Um….so the mayo is not mayo-ing? It’s not really doing what I want? Why does it still look so runny? Has SCIENCE betrayed me?!?
6. You feel like you are wasting money.
Wasted a whole bottle of olive oil and that stuff aint cheap! And the egg! The lemon juice. What a waste!
7. You try to save it. But no.
Maybe if I put in another egg? YES! Another egg! This is gonna work, yo. I can’t abandon this batch, I must save it.
8. You lose hope
Holy mother of mayhem can I actually MAKE mayo? Maybe I am not MEANT to make mayo?! Perhaps the mayo life is just not for me! I am good at so many other different things. I have a great dog, a great family…mayo just isn’t in the cards right now.
9. You wallow. You feel afraid. Maybe a little angry?
WHAT WENT WRONG? BAHHHHH. I USED THAT RECIPE IT SHOULD HAVE WORKED.
10. You finally calm down. You make a big decision. It’s time to try again.
I WANT to make mayo. This is my life, damn it. I should be able to have mayo gosh darn IT.
11. The “get shiz done” phase
Let’s DO THIS. IT’S ON LIKE DONKEY KONG. MAYO MAKING PART 2.
12. You collect more info and trying to figure out went wrong.
Yikes. Lemon juice is better than getting it straight from the lemons? Room temperature eggs? Yesh!
13. People warn you about it. You get lots of conflicting advice.
Girl, FORGET ABOUT THAT MAYO.
It takes a lot o’ patience.
Everybody is doing mayo right now. Don’t waste your time.
Pray to the sun god before you do it.
Buy that shiz.
14. You fail more.
FOR THE LOVE OF — WHAT IS WRONG?
15. You have a moment of clarity. You get it.
Ok, ok, ok. I can do this. Just calm down. I KNOW what to do.
Sorry to burst that bubble, yo. Having a cool idea is NOT enough. You have to feel like you can’t NOT create it. It has to feel like something you really, REALLY want to do and lines up with who you are and what your brand is all about.
In Hot Brand Action, I tell my students that if you want to do something that doesn’t align with your acorn o’ truth and core idea, ask yourself why you REALLY want to do it.
Is it because you are in compare and despair mode and need something to give you some new energy?
Is it because you are in the “lull” of your idea (when your idea stops being fun) and want to move on?
Are you just TIRED of trying to make what you are doing happen and need a change?
Does this idea feel like the more bankable thing?
Is someone else doing something similar and you feel like you should do it too?
So, none of these reasons are really enough to start a new brand or business idea.
Remember our metric:
Do you FEEL THE NEED to create it?
In my Hot Brand Action class, I do a lot of bubble bursting because most people create businesses and pursue big ideas not because they really WANT to do it and it will feel really good for them but because they think they COULD do it, so they do it.
This is why the core work is so important. A brand acts as a compass. If you don’t have a core understanding of who you are, what you do and WHY you love to do it, you’ll never feel like you can stick to an idea and you’ll never feel like you NEED to create anything so you’ll try to create EVERYTHING.
And this is why most of your BIG IDEAS will never work. Because you are NOT meant to create them.
So STOP saying you have “too many ideas.” Most likely, you just don’t know what the heck you are doing and are using your “ideas” as a distraction.
Yep, I went there.
Moral of the story: ask yourself if you FEEL THE NEED (THE NEED FOR SPEED)?
Lately I have been thinking a LOT about the evolution of my business. I started playing around with the idea of having my own business at the end of 2010 and really started cookin’ in 2011. I am JUST about to finish up my third year in business.
This week I got emails from 2 people I wrote to when I was just starting my business and hustling like CRAZY.
I was on a roll. Big time. I was starting big projects and I was persuing all my dreams, one at a time. I woke up everyday and worked. Things were going great. I had decided to go to the World-Domination Summit. I was starting a creative podcast. Full speed ahead. But you know how stories like these go, things went sour. And not in the book-worthy way. Just in the annoying derailment type of way. No, I won’t be writing any books about this.
My computer was stolen along with all of my hard work.
Everything I created was lost. Now, this isn’t earth-shattering like a death, a breakdown or an addiction but it was just enough to push me off the path for a couple of days. My life came to a standstill. I’m a designer. My business IS my computer. So, how do you start over?
You buy a laptop. Right? I was excited. Finally, a MAC! Yes. The universe has aligned.
Not if you don’t have enough credit. Yes, that’s right. I can’t get a credit card because of my lack of credit. Womp. Womp. A mess.
So here I am, on my Dad’s dusty desktop. Without a computer to work on. No computer that can handle the adobe heavy lifting. No work. No money. This lovely computer freezes every couple of minutes and I can’t even get my Pandora to stay on long enough to listen to any music. I’m trying to be gracious. Times are tough, ladies and gentlemen. I need help.
All I ever want to do is work. I am obsessed with helping people. It’s all I want to do. All I have ever wanted to do is work. I hate this feeling. The constant pull of my heart. That feeling that I’m not helping, that I’m not working to make my business great. I feel sleazy writing this message right now but I don’t know what else to do. I am making a call for help to the creative community. A bat signal of sorts to my creative brethren. Help a sista out?
So, I decided to change my business. Completely. I am going to start offering a slew of non-design services until I can make enough money to buy my new computer and get back on track. Risky? Yes. Scary? Hell yes. But I don’t have much of a choice. As soon as I am able to get the cash for the new computer, I will be back, but for now? Brand new You’ll Look Great. Please know that any bit helps!I would greatly benefit from the help.
Like I said, I just want the chance to do what I have always wanted to do: help creatives realize their dreams. If you think one of these wonderful services might be for you, email me! firstname.lastname@example.org.
AND NOW! My note to my 22 year old self!
HEY GIRL HEY,
First of all, I know that these last few months have sucked. Like really, really sucked. You wanted to go to New York and work at a fancy advertising agency and do fancy stuff and date a hot developer and get a dog and eat fancy hot dogs. You wanted to spend 3-4 years doing that before finishing your great american novel that would turn into a oscar winning movie.
But that is not what you are doing. You are 22. Living at home. Your computer just got stolen. And you have over 70k in student loans and NO WAY to pay for it.
And so you are doing what you KNOW how to do: you are hustling.
And you are doing a great job.
Originally I thought I wanted to warn you about some of the things that are coming. I wanted to tell you to not work with that client, to not buy that thing and not to listen to that woman who SEEMED to understand you so well but was actually manipulating you.
But you are EXACTLY where you need to be.
Dad is going to get really sick. Something crazy and unexpected is going to happen at Mom’s job.
And you need to be there.
I know there are a million things you rather be doing. I know that right now, you are being called to this and you aren’t sure why because this seems to SUCK just as much as the job search but GIRL this is it.
You are where you are supposed to be.
Every single client that will make you cry, make you angry, make you want to quit…..
They will make you who you are right now.
You have some friends in your life who are totally different from you and you’ll think that you should be more like them. You will try to “think” more. You’ll try to be more introspective but in reality you are just the way you should be.
You will be KNOWN for this. For your tough skin. For the fact that you go after things. The fact that you do not sugar coat things. You’re YOU.
And people will constantly try to tell you what you are not ready for. Keep ignoring them.
So, listen. Keep sending emails to random people. Keep working that digital pole. You have a million different offerings right now and I want you to freakin’ give your all to each one (I know you will) and learn the lessons you HAVE to learn.
And yes, you suck at things. That’s ok. You will do a REALLY bad job sometimes. You will screw up. People will get mad at you. You will think no one will work with you again.
Things will ALWAYS work themselves out.
Things will get better. You will get better. And WAY faster than you thought they would.
Want to accomplish 5 AWESOME things this week? I have a tool for you! It’s called the SEXY 5. So many people have SO MANY things on their list and as a result NOTHING gets done. Especially, nothing AWESOME.
What is gonna make your business better, your life more rockin’, your dog happier or maybe your stomach more satisfied?
Hey! Thanks for making it down to the footer, yo. That takes dedication. Let me reintroduce myself! I’m Shenee. This is my little online space. I can’t wait to meet you. I love Keanu Reeves movies, The Backstreet Boys and brevity.
I also really like the song “Body Movin” by The Beastie Boys.